ASAPP is a New York company, founded in 2015, whose GenerativeAgent product is an AI agent for enterprise contact centers that handles customer conversations over voice and chat. Voice calls reach GenerativeAgent from a customer’s existing phone or contact-center platform through SIP or PSTN transfers or integrations such as Amazon Connect, Genesys, Twilio, Azure Communication Services and Zendesk Talk. It can take card payments by keypad entry and route calls to human agent queues. ASAPP does not publish prices.

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ASAPP pricing

No prices, plan names or billing unit are published. The site offers a demo request (‘Book a demo of ASAPP CXP’), an ROI calculator and a ‘value model’ for estimating labor-hour savings, and the demo page mentions a proof of concept; none of these state a price or whether the proof of concept is free.

What it does

Answers inbound calls
Yes
Places outbound calls
Unconfirmed
Books appointments
Unconfirmed
Warm transfer to a person
Yes
Text follow-up
Unconfirmed
Call recording
Yes
Transcripts
Yes
CRM sync
Unconfirmed
Keep your number (porting)
Unconfirmed
Spanish
Yes
Other languages
Yes
Web chat
Yes
API
Yes
Custom voice
Yes

ASAPP’s docs list 34 voice languages (including Spanish for Latin America and Spain) and 54 chat languages. Each session runs in a single language and cannot switch mid-conversation, quality varies by language, and the docs say GenerativeAgent is ‘developed and tested primarily in English and Spanish’. Languages are enabled through the ASAPP team.

Integrations

As listed by ASAPP. Integrations not listed may still be possible through an API or Zapier.

Security and compliance

Signs a HIPAA BAA
Unconfirmed
SOC 2
Type II
Discloses it's an AI
Unconfirmed

ASAPP’s site and trust portal show a HIPAA badge and list HIPAA among its compliance items, and a January 28, 2026 blog post refers to ongoing compliance with HIPAA alongside SOC 2 Type 2 and PCI DSS. No page reviewed mentions a Business Associate Agreement.

“Unconfirmed” means ASAPP's public pages don't say either way. Rules for AI phone calls

Company

Headquarters
New York, NY
Founded
2015
Built for
Enterprise
Industries
Hospitality, Insurance, Financial services, Telecom, Utilities, Medical, Retail

Sources

  1. ASAPP GenerativeAgent features, compliance, pricing. Accessed October 21, 2026
  2. ASAPP voice features. Accessed October 21, 2026
  3. ASAPP docs: GenerativeAgent getting started features. Accessed October 21, 2026
  4. ASAPP docs: GenerativeAgent integration overview integrations, features. Accessed October 21, 2026
  5. ASAPP docs: Azure Communication Services integrations, features. Accessed October 21, 2026
  6. ASAPP docs: API-based SIP transfers features. Accessed October 21, 2026
  7. ASAPP docs: Multiple language support features. Accessed October 21, 2026
  8. ASAPP docs: Handoff features. Accessed October 21, 2026
  9. ASAPP docs: Conversations features. Accessed October 21, 2026
  10. ASAPP docs: Voice payment collection features. Accessed October 21, 2026
  11. ASAPP docs: Human in the Loop Agent features. Accessed October 21, 2026
  12. ASAPP docs index features. Accessed October 21, 2026
  13. ASAPP Trust Center compliance. Accessed October 21, 2026
  14. ASAPP safety and security compliance. Accessed October 21, 2026
  15. ASAPP docs: Security compliance. Accessed October 21, 2026
  16. ASAPP blog: HITRUST certification (Jan 28, 2026) compliance. Accessed October 21, 2026
  17. ASAPP ebook: GenerativeAI agent use cases for healthcare providers compliance, company. Accessed October 21, 2026
  18. ASAPP press release: GenerativeAgent platform expansion (Sep 16, 2025) features, company. Accessed October 21, 2026
  19. About ASAPP company, status. Accessed October 21, 2026
  20. ASAPP privacy policy company. Accessed October 21, 2026
  21. ASAPP buyer’s guide to generative AI agents pricing. Accessed October 21, 2026
  22. ASAPP partners affiliate. Accessed October 21, 2026
  23. ASAPP get started pricing. Accessed October 21, 2026

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