Upfirst

AI receptionists

Upfirst is an AI receptionist and answering service for small businesses, built by Upfirst, Inc. in Miami. It answers calls around the clock in English, Spanish and 35+ other languages, books appointments in connected calendars, texts callers during calls, does warm transfers to staff, and sends a summary, recording and transcript after each call. Plans are billed per answered call, with a 14-day trial.

Visit UpfirstPricing page

Charges by
Per call
Starts at
$24.95/mo (Starter)
Includes
30 calls / month
Overage
$1.50 per additional call on Starter (down to $0.70 on Scale)
How it works
AI only
Free trial
14 days, no credit card required
Checked
October 15, 2026

Upfirst pricing

PlanPriceIncludes
Starter$24.95/mo30 calls; extra calls $1.50
Premium$59.95/mo90 calls; extra calls $1.00
Pro$160/mo300 calls; extra calls $0.75; white-glove onboarding
Scale$299/mo600 calls; extra calls $0.70; white-glove onboarding
CustomQuoteMore than 600 calls, volume pricing, priority support, BAAs
  • Setup fee: None listed
  • Contract: No contract; cancel, upgrade or downgrade any time
  • Billed by call, not minute. Spam, robocalls, calls under 15 seconds and calls where the caller never speaks are not billed. Additional agents cost $9.95/month each. A phone number is included, and existing numbers can be forwarded or ported at no extra charge. Annual billing saves 20%.

What it does

Answers inbound calls
Yes
Places outbound calls
Unconfirmed
Books appointments
Yes
Warm transfer to a person
Yes
Text follow-up
Yes
Call recording
Yes
Transcripts
Yes
CRM sync
Yes
Keep your number (porting)
Yes
Spanish
Yes
Other languages
Yes
Web chat
Unconfirmed
API
Unconfirmed
Custom voice
Unconfirmed

English, Spanish and 35+ other languages. The receptionist switches language when the caller does and translates transcripts into the account's language.

Integrations

As listed by Upfirst. Integrations not listed may still be possible through an API or Zapier.

Security and compliance

Signs a HIPAA BAA
Yes
SOC 2
Unconfirmed
Discloses it's an AI
Unconfirmed

The pricing page lists Business Associate Agreements only on the Custom (quote-based) plan, for HIPAA-regulated businesses. Upfirst's security page makes no HIPAA or certification claims.

“Unconfirmed” means Upfirst's public pages don't say either way. Rules for AI phone calls

Company

Headquarters
Miami, FL
Built for
Small business
Industries
Real estate, Legal, Property management, Home services, Financial services, HVAC, Insurance, Plumbing, Restaurants, Salons and spas, Veterinary

Sources

  1. Upfirst pricing pricing, features, compliance, integrations. Accessed October 15, 2026
  2. Upfirst homepage company, features, integrations. Accessed October 15, 2026
  3. Upfirst features features. Accessed October 15, 2026
  4. Upfirst integrations integrations. Accessed October 15, 2026
  5. About Upfirst company. Accessed October 15, 2026
  6. Upfirst security compliance. Accessed October 15, 2026
  7. Upfirst affiliate program affiliate. Accessed October 15, 2026

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