Generative Artificial Intelligence, Consumer Disclosures and Enforcement
A business that uses generative AI to interact with someone in a consumer transaction must tell them they are interacting with generative AI and not a human if they clearly and unambiguously ask. Separately, people providing services in a state-regulated occupation must prominently disclose generative AI use in "high-risk" interactions, such as ones that collect sensitive personal information (health, financial or biometric data) or give personalized financial, legal, medical or mental health advice. That disclosure must be given verbally at the start of a spoken interaction and in writing before a written one. The law's definition of generative AI covers systems that converse through text, audio or visual communication, so it reaches voice agents.
Utah Code 13-77-101, 13-77-103 (2025 Gen. Sess., ch. 465, S.B. 226)