Required disclosure of use of artificial intelligence chatbot to engage in trade and commerce
A business may not use an AI chatbot or other computer technology to deal with consumers in a way that could lead a reasonable consumer to believe they are talking with a human, unless it clearly and conspicuously tells the consumer they are not talking with a human. The law's definition of chatbot covers software that simulates human conversation through text or "aural" (spoken) communication, so it reaches voice agents. A violation is treated as a violation of the Maine Unfair Trade Practices Act.
10 M.R.S. 1500-DD (enacted by P.L. 2025, c. 294; reallocated from 10 M.R.S. 1500-Y)